Your website reflects who you are. It is essential to your marketing plan since it has the power to either completely damage or greatly improve your company’s reputation as a great sales channel.
As a result, building a website is a difficult task that calls for the coordination of a diverse workforce.
Among the queries that were covered in the session were:
Q:1 What kind of process should be followed while choosing a website development company?
A. In response, Chhaya said, “First of all, you know what you’re looking for when you put together your brief.” When evaluating agencies, it’s important to check their websites to determine if they have the experience producing the type of content you need before reaching out to them. However, it does not imply that an agency lacking that level of experience cannot accomplish the task. Many recently established small companies could be able to complete the task extremely affordably.
Secondly, it is contingent upon one’s location. Partnering with a smaller agency is a great choice if you are just starting out because they are more dedicated
and can perform admirably.
Thirdly, the technological component needs to be considered. Any agency must be quite sound technically. Technical proficiency in the fields you’re interested in is crucial.
Furthermore, you would be spending a lot of time and doing the wrong thing if you called seven or eight agencies during the hunt. Choose three agencies that assist you in refining your search. Next, decide on the candidate with whom you can relate and who comes closest to your expectations.
Q:2 When is it appropriate to have a different mobile version of your website?
A. That mostly relies on your unique requirements. Let’s say that your website has a high level of interaction, but it cannot be developed in a tablet or mobile friendly language. In that scenario, your website needs to have both a web and a mobile version.
Second, due to the drastically varied screen widths on mobile devices, you have to present content differently. It is therefore preferable to have two versions when you wish to do that.
Additionally, you want to highlight the four or five links that a consumer is most likely to use, if that is the case.
Q:3 What strategy should be used when creating a landing page if lead generation is your main goal?
A. The most crucial factor is that in order to pique a customer’s interest, the language and image must be extremely appealing, fascinating, and straightforward. The form itself comes in second. The better it is, the less windows the consumer has to fill in. The longer they are, the more likely you are to have dropouts. This isn’t simply because the client isn’t interested; there will be pauses while they are typing, and they might decide not to do it at all.